At 62, Allen Broach is showing few signs of slowing down.
That’s because Broach & Company, the advertising agency he founded
in downtown Greensboro in 1983, won’t let him. Neither, it seems, will
anything else.
In the midst of the Great Recession, the agency
is still continuing to grow; still continuing to demand his attention
for 12 hours a day. Not having nearly enough to do last year, Broach
created and opened Studio B at the Broach (www.studioB-GSO.com) an
urban-chic event space, which he continues to manage.
Then,
there are the rental properties to oversee, the volunteer activities to
arrange; the gardening to look after; the friends and family to visit
and keep up with.
That’s what he does. Who he is is far more
complex: A civic leader, an openly gay man who brought two Purple
Hearts and two Bronze stars back from Vietnam, a man who believes so
strongly in caring for others that he advocates for at risk youth, for
those with mental disabilities and for those willing to stand against
bigotry.
“My mother said one time that with everything I had
going on, if I didn’t have way too much going on, that I would go out
and stir something up anyway,” said Broach.
Broach says that
that’s part of the influence of the 1960s, when people were passionate
about their beliefs. He says he believes there’s a movement back to
that now, following a generation in which people were essentially
self-centered. He says he strived to raise his sons to be
self-sufficient instead.
“I think the (children) of today expect
that more will be done for them, but we didn’t have that expectation,”
says Broach. “My dad paid for books and tuition and our joke was that
when we turned 18, he would break our plates. Of course, if we were
really down and out, we could always come back home.
“For a couple of days.”
For Broach, the idea of family and of others around him has been his anchor.
“The
importance of family and friends has always been so important to me,”
he said. “I have been very lucky to be close to my grandparents and it
has added a depth to my life that I don’t think as many people get
today because of families that don’t live close together. I am lucky
that my two sons and their families and three grandsons live here in
Greensboro and close to their grandparents.” And from that family, he has apparently inherited a high energy level.
“I
don’t feel any different than I did when I was in my 20s,” said Broach.
“I have as much energy and drive as I did back then. But I am 62 and in
20 years, I will be 82. I will find it quite interesting to see what I
am like then.”
The predictions? He will be older, perhaps
slower, but probably not by much, if genetics come into play. His
mother died in 2005 at the age of 86. She drove herself to the
hospital, a week or so before she died.
“I’ve had relatives who have lived up into their 90s,” said Broach. “Nobody lived to be 100. Maybe that should be my goal.”
|